Adyen takes Chip and PIN to the consumer

Today Adyen announced the launch of their Shuttle Chip and PIN reader to complement their existing ecommerce and mcommerce payment solutions. The EMV compliant Chip and PIN card reader connects to an Apple or Android mobile device via Bluetooth and replaces the need for the usual POS card devices.

The standout for me is that Adyen enables retailers to take the payment processing piece to the consumer, rather than expecting the consumer to go to the payment processing; i.e. queue up at the back of the store for the privilege of paying. This is the Apple model where strolling retail staff can process a payment on the spot for the customer. This creates a much better customer experience and I bet it reduces breakage. How many times have you taken a look at the queue at the till and thought no way! John Lewis does a great job making staff available on the shop floor to assist customers – think how much more effective they’d be if they could also take payment.

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