Jonathan Jensen on Thursday – My Christmas wishes

Today’s post from Mobile Industry Review.

No it’s not Christmas Day! You’re not dreaming! This week I’m publishing two days early to catch you all before you head off to enjoy the festivities. Christmas is a time for wishes (or so my children tell me) so I thought I’d share my mobile wishes with you (mobile wishes – that sounds a bit sad doesn’t it?). Anyway here goes.

I wish for truly ubiquitous wireless coverage so whatever mobile device I switch on, wherever I switch it on, it will just work. Having no signal will seem as strange as having just one phone in the house fixed to the hall wall.

I wish for simplicity, certainty and predictability from mobile tariffs and bills. Those bills where you bust your text bundle or forgot you were roaming when you decided to download the Friends rerun will seem as anachronistic as booking a call to the USA via the operator and then taking out a second mortgage to pay for it.

I wish for a redefinition of the term ‘customer service’ to mean an organisation that (a) understands the term ‘customer’ and (b) understands the term ‘service’. According to Wikipedia, “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.” Some mistake, surely?

Finally, I wish for peace and goodwill to all men; yes, even the mobile operators!

Now – time to wake up – it’ll never happen … Or will it?

Thank you all for reading my Thursday slot on Mobile Industry Review. I’ve enjoyed writing it and hope you’ve found it informative and at times entertaining. I’d like to wish you all a very Happy Christmas and a prosperous 2009 – a long shot that one, I know, but we can dream …

Depending on Santa’s generosity – i.e. will he be putting something mobile in my stocking; I may or may not be back next week. If not I’ll be back in the New Year. Now shut down your PC and go join your friends and family!

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