Bizarre Barclaycard

Consolidation continues apace in the UK credit card market. Recently the issuer behind one of my cards was acquired by Barclaycard. I already manage my existing Barclaycard online so thought I’d add the new one to my existing online account. Should be easy as there’s an option to add another card. However, to add a second card they have to be ‘linked’ and to ‘link’ two cards for on-line servicing you have to … wait for it … phone Barclaycard. This is despite both cards having identical names and addresses. And if that wasn’t bad enough, the agent I spoke to said that ‘linking’ doesn’t always work and I might have to call them back again anyway!

What is it with companies that just don’t understand the online customer experience?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s